TELETIES: Smart+ Runs 100% of TikTok Spend at a 4.8x Return
TELETIES wanted to scale TikTok without giving up the unit economics that made scaling worth doing. Adquadrant moved the account entirely onto Smart+ web campaigns built around catalog and video-source prospecting, letting the platform's automation handle targeting while we controlled creative and structure. August delivered 2,200 purchases at a 4.8x return, with the best campaign running at 5.03x and an $8.92 cost per purchase.
Industry
Fashion Accessories / DTC
Key Services
- TikTok Ads
- Smart+ Campaigns
- Catalog Ads
Results
4.8x
return on ad spend in August
- $8.92 cost per purchase on the top campaign
- 2,200 purchases in the month
- 100% of TikTok spend now running through Smart+
Impact
Handing targeting to the platform only works when someone still owns the inputs. Adquadrant kept control of creative and account structure and let Smart+ do what it is good at, which is why moving the entire account onto automation scaled volume without the efficiency loss that usually comes with it.
TELETIES
's Results
4.8x
Return on ad spend in August
$8.92
Cost per purchase on the top campaign
100%
Of TikTok spend now on Smart+
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
TELETIES runs 100% of its TikTok spend on Smart+ at a 4.8x return.
What can we do for your brand?
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