Paid Social | Conversion Rate Optimization

By managing every aspect of the client’s campaign from original ad creative to conversion optimization, adQuadrant was able to profitably scale and drive their Facebook and Instagram Advertising.

↑ 300% New Customer ROAS
↑ 1140% Black Friday/ Cyber Monday ROAS
↑ 462% “Gifting” Campaign Targeting Women ROAS

Problem

A men’s casual apparel retailer aspired to profitably scale and drive their Facebook and Instagram advertising. Managing their paid social media campaigns in-house, they experienced diminishing returns and did not have the resources or experience to support continual creative development/testing, nor manage complex, multifaceted campaigns in a competitive channel.
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Solution

adQuadrant utilized its industry-leading approach unifying technology and sophisticated measurement to manage the client’s campaign in a data-driven, detailed fashion.

adQuadrant boosted brand growth by uncovering target customers through “lookalike” modeling with advanced inclusion/exclusion layering and audience expansion strategies. Emerging ad units were implemented as they were released, ensuring client was first to market for channel opportunities. Improved and redesigned creative increased CTR, Relevancy Scores, and conversion rates onsite.
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Results

By managing every aspect of the client’s campaign from original ad creative to conversion optimization, adQuadrant was able to profitably scale and drive their Facebook and Instagram advertising.

Additionally, they positively impacted results for client’s other channels such as display retargeting through successful prospecting efforts. adQuadrant was also able to unlock an international market with Canadian and UK sales.