UNTUCKit: 1140% Black Friday ROAS and 300% New Customer ROAS
UNTUCKit, a men’s casual apparel retailer, struggled to scale Facebook and Instagram ads profitably in-house. Adquadrant fully managed their paid social campaigns with data-driven targeting and creative optimization, driving exceptional ROAS during key periods and expanding reach.
Industry
Apparel
Key Services
- Paid Social
- Conversion Rate Optimization
Results
300%
ROAS from new customer acquisition campaigns
- 1140% ROAS during Black Friday/Cyber Monday
- 462% ROAS from “Gifting” campaign targeting women
- Expanded reach into international markets including Canada and the UK
- Positive impact on display retargeting through enhanced prospecting
What We Did
Advanced Paid Social Management
- Applied lookalike modeling and layered inclusion/exclusion audience strategies
- Adopted emerging ad units early to boost engagement
- Redesigned creatives to improve click-through rates and on-site conversion
Campaign Optimization
- Data-driven testing to maximize relevancy and scale
- Continuous creative iteration to maintain performance
- Integrated international targeting for broader audience reach
Impact
Adquadrant transformed UNTUCKit’s paid social efforts into high-ROAS campaigns that scaled profitably through seasonal peaks and new markets.
UNTUCKit
's Results
300%
ROAS from new customer acquisition campaigns
1140%
ROAS during Black Friday/Cyber Monday
462%
ROAS from “Gifting” campaign targeting women
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
UNTUCKit achieved 1140% Black Friday ROAS and 300% new customer ROAS.
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