Pet Honesty
TikTok Shop
In 7.5 months, Pet Honesty scaled TikTok Shop revenue through a performance-driven affiliate program, a hero-product focus, and disciplined paid-media growth
↑ $180,279 GMV generated from October 2024 to mid-May 2025
↑ 217 % month-over-month GMV growth in April 2025
↑ 36,500 affiliates onboarded, fueling record sales weeks
Challenge
Scaling TikTok Shop Sales with Affiliate Marketing and Paid Media
Pet Honesty wanted to accelerate TikTok Shop growth but faced two hurdles: building a high-performing affiliate network at scale and increasing paid-media output without sacrificing efficiency.
Solution
Integrated Strategy Focused on Affiliates, a Hero Product, and Efficient Spend
Affiliate Program Expansion & Optimization
- Sent 406,430 invitations and activated 36,500 creators
- Prioritized top performers to keep content quality high and drive steady sales
Hero Product Identification and Scaling
- Pinpointed Dental Powder as the hero SKU
- Centered creator outreach, creative development, and promotions on this product to boost conversion rates and revenue share
Paid Media & Campaign Strategy
- Gradually increased ad spend while monitoring efficiency
- Reallocated budget to best-performing content and audiences for sustainable scaling
Promotions & Strategic Initiatives
- Leveraged TikTok Shop promos and introduced a Gift With Purchase offer to raise engagement and order volume
Results
- Total GMV: $180,279 generated between October 2024 and mid-May 2025
- April Surge: $61,170 GMV in April, a 217 % jump over March
- Affiliate Impact: Record sales weeks driven by the expanded network, solidifying affiliates as a primary revenue source
- Hero Product Dominance: Dental Powder became the top-selling SKU, leading the majority of shop revenue
- Paid-Media Efficiency: Ongoing optimization kept return on ad spend healthy while scaling budgets
's Results
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
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