Pet Honesty: $180K TikTok Shop GMV with 217% Month-Over-Month Growth
Pet Honesty aimed to rapidly scale TikTok Shop sales but faced challenges building a large affiliate network and growing paid media without sacrificing efficiency. Adquadrant executed an integrated strategy combining affiliate expansion, hero product scaling, and disciplined paid media growth.
Industry
Pet Health & Wellness
Key Services
- TikTok Shop
- Affiliate Marketing
- Paid Media
Results
- $180,279 total GMV generated on TikTok Shop (Oct 2024–May 2025)
- 217% month-over-month GMV growth in April 2025 ($61,170 in April)
36,500
affiliates onboarded, fueling record sales weeks
- Maintained strong paid media ROAS while scaling budgets
- Positioned Dental Powder as the dominant hero SKU driving TikTok Shop revenue
What We Did
Affiliate Program Expansion & Optimization
- Sent 406,000 affiliate invitations, onboarding 36,500 creators
- Prioritized top performers to maintain content quality and strong sales
- Optimized creator management and incentives for sustained engagement
Hero Product Scaling
- Focused campaigns on Dental Powder, given its high conversion and repeat purchase
- Concentrated content production and promotions around this SKU to maximize impact
Paid Media & Campaign Strategy
- Gradually increased paid media spend with constant performance monitoring
- Reallocated budget to efficient campaigns and creatives to maintain ROAS
- Leveraged TikTok Shop promotions and Gift With Purchase offers to boost engagement
Campaign Optimization
- Balanced aggressive affiliate growth with efficient paid media scaling
- Used data-driven reallocation and creative testing to maximize returns
- Integrated organic and paid tactics for holistic revenue growth
Impact
Adquadrant’s integrated approach unlocked scalable and sustainable growth on TikTok Shop with a diversified revenue stream from affiliates and paid media.
Pet Honesty
's Results
$180,279
total GMV generated on TikTok Shop (Oct 2024–May 2025)
217%
month-over-month GMV growth in April 2025 ($61,170 in April)
36,500
affiliates onboarded, fueling record sales weeks
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
Pet Honesty grew TikTok Shop GMV by 217% month over month and onboarded 36,500 affiliates.
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