Email Marketing | Paid Search

After 2 months, adQuadrant hit a ROAS goal of 150% for Google Ads.

↑ 150% Google Ads ROAS in first 2 months
↑ 0% Percentage of Email Revenue Prior to adQ
↑ 24% Percentage of Email Revenue in First 90 Days

Problem

A health & wellness company selling pain and inflammation reduction products had a base following, but no digital marketing strategy.

Solution

After extensive auditing, adQuadrant’s initial strategy revolved around optimizing the clients Google Ads, Facebook ads, email marketing, and website. adQuadrant used a list of high performing non-brand keywords to incorporate into their on-page content, allowing search ads to rank high above the competition.

adQuadrant migrated the client to a new email platform in order to generate highly segmented, high-performing automated email sequences and weekly campaign emails. They took advantage of website traffic from paid media, acquiring revenue that was previously going uncollected.

Results

After 2 months, adQuadrant hit the ROAS goal of 150% for Google Ads.

adQuadrant generated $300k in Facebook revenue in the first 7 months of launch.

Within the first 90 days, the percentage of revenue generated from email was 24%, when previously it had been 0%. With email best-practices in place, adQuadrant was able to gather better insight and customer data into their previously unused email list.