Your CMO: “Let’s scale our Meta, TikTok, and Youtube spend.” Meanwhile, your CFO: “We’re already over budget this quarter.”
The solution? A marketing growth partner who speaks in P&Ls and contribution margins. Adquadrant peels back the curtain on all your marketing efforts, measuring incrementality with our proprietary data cloud, Prism, for a clear-eyed view of your profitability.
We’re not just vendors; we’re intrapreneurs, embedded on your team and vested in your success.
A true extension of your business, we integrate seamlessly with your team (how do y’all like it, Slack or GChat?), having continuous conversations about where you are so we’re aligned on where you’re going. (The proof is in the pudding: Our client relationships are 3x the national agency average.)
Can creative be too creative? Yes – when it’s led by intuition and prayers. At adQuadrant, we combine our data-driven creative engine, Q-Pulse, with human insight for strategic creative that resonates with the right personas. We keep iterating on those concepts, letting the numbers guide us to profitability. No magic. Just strategic creativity!
“Trendy” used to be looked at as a bad thing, but experience has proven that staying ahead of the curve is essential to winning the ever-changing DTC marketing game. When Snapchat launched ads, we were first in. When TikTok Shop opened up, we were one of just 30 certified partners. And we integrated AI with our data warehouse before ChatGPT even launched. We don’t follow the wave—we create it.
Spinning your wheels? We know the feeling.
We’ve been helping consumer-driven brands scale for over a decade, so we’ve watched the rise and fall of The Gilded DTC Age—hell, we’ve lived it.
We’ve helped countless clients grow their brands in this economic landscape, where paid media performance is volatile, the future is murky (tariffs, anyone?), and scaling profitably feels like threading a needle with a hot dog.
That’s when Commerce Strategy was born: A playbook that takes a multichannel approach with our lean team, going broader and deeper, and helping our clients scale beyond their wildest dreams.
No layers of middlemen, account managers, and junior designers here—just a team of experienced strategists who bring it all to life.
.JPG)
.JPG)
Reach out for a no-commitment analysis. We’ll dive into your data, spot inefficiencies, and design a strategy for scaling profitably.
We regularly publish content about our Commerce Strategy experiments and how we’ve helped our clients scale. Explore our most popular content – and follow along by signing up for emails below.
It’s no secret that Black Friday and Cyber Monday (BFCM) are two of the most important days on the calendar for any e-commerce brand. But you may not have known that increasingly, e-commerce customers are looking elsewhere for deals during the busy shopping season.
Read More
Best selling products are the backbone of profitability. These top performers aren’t just revenue generators—they’re brand builders, customer acquisition tools, and loyalty drivers. Yet, many brands fail to manage their best sellers strategically. They ride the wave of initial success but fail to nurture these products, leaving money on the table as momentum fades.
Read More
Major advertising platforms like Google Ads, Meta Ads, and TikTok Ads cater to different user behaviors and preferences, which means that ecommerce brands looking to make use of these ad platforms need both a nuanced understanding of what makes them unique as well as a bespoke strategy tailored to each of their strengths.
Read More
Director of Operations
Courtney is originally from Huntington Beach. After graduating from California State University, Fullerton, Courtney traveled the world as a cruise ship activity director before pursuing a career in Human Resources. In her spare time she enjoys practicing yoga and traveling.
Sr. Client Partner
A business graduate from California State University, Monterey, Aaron started his career out in the affiliate marketing game and then transitioned over to the agency world. He enjoys regularly traveling up and down the California coast with his friends.
Creative Director
Ryan is a graduate of Seattle University with a BA in Design and Psychology. He is a firm believer in community through art and has a passion for illustration and painting murals. A new resident of Los Angeles, he currently resides in Echo Park with his English Bulldog, Pongo.
COO
Arjun received his undergraduate education in Economics from the University of California, Irvine, and went on to graduate Summa Cum Laude from Pepperdine University with an Executive Masters in Business Administration. Arjun currently lives with his wife in Irvine and enjoys trying new restaurants, riding around the mean streets of Irvine on his bike, and watching the latest binge-worthy shows.
Sr. Media Strategist - Paid Search
Andy lives in Columbia, SC with his wife and their 5 pets (2 dogs & 3 cats). He graduated from Marist College in 2014 with a degree in mathematics. He is passionate about helping others and leveraging analytics to solve problems. Outside of work he enjoys running, ultimate frisbee, Spartan races, hiking, traveling, and live music.
Data Strategist
Originally from Orange County but now residing in San Diego, Bryan studied business administration at San Diego State University. With a long stint in the digital advertising space, he loves being able to combine his passion for connecting with people and using technology to work smarter, not harder. A kid at heart, you can always catch him trying to tell bad dad jokes, laughing, and looking for ways to have as much fun as he can.
Strategy Lead, Paid Social
As a Senior Media Analyst, Daniel brings ad buying experience across the multitude of social and search platforms with millions of ad dollars managed annually. He loves to challenge himself. Current challenge: complete an Ironman triathlon. He deeply believes in the idea of "being where his feet are", meaning he is giving his full effort and attention to work during work hour. That also means he's giving his full effort and attention to his wife and kids when he isn't working. He loves nothing more that swimming with his son, holding his little daughter and going on dates with his wife.
Senior Creative Strategist
Elizabeth is originally from the Chicagoland area and graduated with a BA in Film Production from Chapman University. She is passionate about storytelling through editing, directing, acting, and writing, and she also enjoys baking and reading in her spare time.
Project Management Team Lead
Erica, a NJ native, received her undergraduate degree in Communications & Public Relations from MSU. With over a decade in digital advertising, she's had the opportunity to work on some of the world's biggest brands & has a passion for bridging projects, process & people. Outside of work, Erica can be found wrangling her two kiddos, riding her Peloton, crafting, or cheering on the NY Yankees & Jets.
Senior Director, Client Partnerships
adQuadrant's resident Texan, Hailey is a lover of queso, sunshine, hot sauce and margaritas. She graduated from University of Texas in 2014 and comes to adQuadrant from Facebook, where she partnered with best-in-class agencies and brands across the country. She's a dog mom to the world's sweetest golden retriever and can always be found traveling, hiking, crafting, or telling dad jokes.
Director, Brand Development
Jacob has a passion for helping businesses solve problems. He loves seeing his clients achieve their goals and grow their businesses in a meaningful way. Outside of the office, he is a dedicated Dodger fan and even got to throw out the first pitch at a game once after winning a video contest. His hobbies include comedy and working out while bumping broadway cast recordings in his headphones.
Strategy Lead Data & Insights
James is originally from Alabama and graduated from Chapman University in Orange, where he fell in love with California and the energy it brings. He lives and breaths tech and is always excited about the ever-changing challenges and strategies that arise in the digital marketing space. Outside the office, James enjoys gaming, coding, music, and everything else that typically comes with someone who gets excited about pixels.
Senior Director, Strategy
Jeremy has over 10 years of experience marketing technology, products and services globally. Obsessed with all things digital, he has a passion for connecting people with products and services that improve their lives. He received his BA in Business from Valdosta State University in Georgia. Originally from Lakewood, CA, Jeremy has lived around the world in Georgia, Las Vegas, and even England.
Senior Media Strategist - Paid Social
John is from Atlanta, Georgia and graduated from the University of Georgia in 2020 with degrees in Advertising and Public Relations. He is passionate about digital marketing and how analytics can inform our creative decisions. John currently lives in Los Angeles, where he enjoys surfing, running, and reading in his free time.
Sr. Media Strategist
Kaitlyn was raised in North Carolina but has lived in San Diego, NYC, and Sydney, Australia. With almost 10 years of experience in digital advertising, she brings a diverse set of skills from multiple platforms and strategies. When not wading through the data waters, she can be found reading a book or traveling somewhere she’s never been.
Sr. Media Strategist
Originally from Boston, MA, Laura moved to San Diego in 2021 and enjoys exploring California via beaches, hikes, and burrito shops. A graduate of Emmanuel College, she began her marketing career in higher education before transitioning to digital marketing agencies where she's been for the past 5 years.
Sr. Client Partner
Lauren is from from Atlanta, GA but moved to Chicago in 2018. She graduated from Georgia State University with a degree in Psychology and has spent the past decade managing large-scale brands across e-commerce, restaurants, personal development, and higher education. Outside of work, Lauren enjoys exploring the city, walking along the river and lakefront, appreciating Chicago's architecture, and trying out the city's incredible restaurants.
Senior Producer
With a B.A. in Music (University of Indianapolis) and an M.S. in Film Production (Indiana University), Layn comes to adQuadrant with experiences in multiple creative fields. Layn is dedicated to understanding how to best produce creative work at a high level and thoughtfully collaborate with others to do so. Passionate about film and music, Layn spends a lot of her free time writing and creating. She also loves catching film screenings with friends at historic and interesting theaters around Los Angeles.
Sr. Media Strategist, Paid Social
Molly originally hails from Washington State and proudly holds a degree from the University of Washington (Go Huskies!), where she majored in Communications with minors in Diversity, Sales, and Law, Society, and Justice. She launched her career in digital marketing, specializing in enhancing Paid Social campaigns for various brands across multiple social platforms. After spending five years in Seattle, Molly traded rain for sunshine and relocated to San Diego, CA in 2023, where she currently resides. When she's not immersed in marketing strategies, Molly enjoys spending time with friends and family, attending music festivals, traveling to new places, and doting on her four-legged son Alfie, the cat!
Sr. Media Strategist
Olivia is known for scaling e-commerce brands across various industries and managing millions of dollars in ad spend across social platforms. Outside of work, you'll find her hanging out with her Mini Schnoodle and Leopard Gecko while listening to Taylor Swift. She also enjoys hiking, watering her plants, or finding the next best boba shop.
Sr. Client Partner
Pamela comes to adQuadrant with a background in tech and a love of helping people & solving problems. She graduated from Louisiana State University in 2018 and since then has worked with industry leaders in the digital space to build paid media strategies. She currently resides in Texas and, outside of work, enjoys being in the sun (preferably on a boat), college football, & traveling.
VP, Integrated Media
Scott comes to adQuadrant with over 25 years of digital marketing experience in diverse industries ranging from retail and automotive to video games. He also spent 9 years in Mexico City working in the Tequila Industry for Jose Cuervo and Tequila Sauza. Scott graduated from Union College with degrees in Economics and Spanish. In his personal time, he likes to spend time with his wife and is an avid Packers, Bucks and Brewers fan (yes, he is from Wisconsin).
Lead Strategist - Paid Search
A former US Marine who earned his B.A in Psychology from California State University, Northridge followed by an M.B.A. from Pepperdine University. Shawn has been working in digital marketing for 9 years with a passion for data and cats.
Media Strategist
Trent is originally from Portland, OR and graduated from Vanguard University of Southern California with a BA in Marketing. Outside of work, Trent enjoys watching football (especially the Oregon State Beavers), traveling, and playing golf.
CEO
A serial entrepreneur and angel investor, Warren founded his first digital marketing business at age 17, and has received multiple recognitions for his continued success, including being named on the Empact100 list for entrepreneurs under 30, multiple placements on the Inc500 for his companies, and the 40 UNDER 40 M&A Advisor Recognition Award.
Project Coordinator
Yamileth is a native to sunny Orange County. She graduated from California State University, Fullerton and double-majored in Advertising and American Studies. Outside of work, Yamileth loves to paint, eat good food, watch movies, and spend time with her little white dog named Tofu.
Associate Creative Director
Ryan is a graduate of Long Beach State with a BA in Film Production. He brings a passion for storytelling and creative problem-solving to every project he works on. Outside of the office, Ryan enjoys gardening, playing Dungeons & Dragons, and making movies. He lives in South Pasadena with his wife and two kids.
Director, Influencer Marketing
Jessica, a proud Fresno State alumna (Go Dogs!), earned her bachelor’s degree in Mass Communication and Journalism with an emphasis in Public Relations. With over 13 years of experience in influencer marketing, she launched her career before “YouTuber” was even a coined term helping entertainment properties and major creators grow before transitioning to the brand side. Since then, she has built an impressive portfolio ranging from startups to Fortune 500 companies, crafting meaningful, high-impact influencer marketing campaigns that drive cultural buzz and business results. When she’s not tracking the latest trends, Jessica is managing the chaos of home with her daughter, husband, and very sassy senior dog—or scrolling #BookTok in search of her next great read.
Senior Lifecycle Marketing Strategist
Morgan, an NC native currently living in Raleigh, has over 10 years of digital marketing experience working with D2C brands. She thrives on finding efficiencies to improve process and delivering on strategic thinking and execution to drive brand growth. Outside of work, Morgan can be found cheering on the Carolina Hurricanes at a home game, sampling new food and drinks at local spots, sweating it out in a hot yoga class, or planning her next trip (which is most likely on a cruise ship!).
Creator Partnerships Manager
Ellie, a Pennsylvania native, graduated from Penn State University with a degree in Advertising. She began her career in digital marketing and quickly discovered her passion for creator partnerships, helping brands grow through authentic and impactful strategies. With experience launching UGC services and managing partnerships across industries, she brings a balance of creativity, strategy, and collaboration to her work. Outside the office, Ellie enjoys exploring new restaurants, traveling, spending time with friends and family, and cheering on her favorite sports teams. At home, she loves the company of her two cats, Crosby and Matcha, who are almost always curled up nearby.
Media Strategist, Paid Social
East Coast native Alvin Fernando is a Sr. Media Strategist at Adquadrant, where he specializes in lead gen & e-comm. He runs high-impact paid social campaigns rooted in data-driven insights. Alvin holds a bachelor’s degree from the College of Coastal Georgia. Off-duty, he enjoys beach lounging, struggling at golf, and testing mom and pop Chinese restaurants.
Senior Art Director
Organic Creative Strategist
Born and raised in New York, Kat Kelly has over 9 years of experience in the social media industry. She has worked with Broadway productions, CEOs, and top brands, focusing on creating impactful and engaging content. Outside of work, Kat loves traveling, video games, and making videos for her TikTok.
Controller
Senior Client Partner
Associate Director, Client Partnerships
Senior Project Manager
Lindsey comes with a wide array of experience across various industries within the marketing space. As a Senior Project Manager, she enjoys finding gaps in processes and creating efficient and effective workflows for everyone involved. She lives in beautiful Colorado, where she takes full advantage of the outdoor activities. When she's not managing projects and collaborating with clients, you’ll probably find her exploring the Rocky Mountains, enjoying an evening at the park, or trying out a new local restaurant.
Senior Copywriter