JoyJolt
TikTok Shop
JoyJolt scaled to over $1M GMV in 90 days through aggressive affiliate and pricing strategies.
842x Growth in GMV within three months
97% of sales driven directly by affiliate partnerships
Achieved a 53x ROI on paid media investments
Challenge
Driving Visibility & Sales Growth on TikTok Shop
JoyJolt struggled to establish a foothold on TikTok Shop due to low brand visibility, insufficient affiliate engagement, and slow sales. They needed an aggressive strategy to rapidly boost GMV, optimize product pricing for maximum conversion, and scale affiliate-generated content effectively.
Solution
High-Impact Pricing & Affiliate Expansion Strategy
adQuadrant rapidly implemented a powerful, affiliate-focused growth plan designed to significantly enhance visibility and boost sales:
- Hero Product Pricing: Selected eight top-performing products, pricing them strategically at 20% below Amazon to dramatically improve conversion rates.
- Mass Affiliate & Content Strategy: Distributed over 1,500 samples to TikTok creators, generating a massive influx of 1,846 pieces of engaging, shoppable content within 90 days.
- Amplified Paid Media: Launched highly targeted GMV Max ads utilizing affiliate Spark codes, turning a $7,200 ad spend into $385K revenue, a remarkable 53x ROI.
- Logistics & Free Shipping Incentive: Enabled free shipping by utilizing TikTok’s fulfillment (FBT), improving customer incentives and checkout conversions.
Results
Explosive Affiliate-Led Growth
Through a highly strategic approach combining aggressive pricing, extensive affiliate engagement, and optimized logistics, JoyJolt saw rapid, sustained success:
- Scaled monthly GMV from $1,187 to over $1M in 90 days.
- Achieved 97% of total revenue from creator partnerships, with the top affiliate generating over $110K from a single SKU.
- Significantly increased brand visibility through massive affiliate content generation.
's Results
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
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