Revelry: Budget Cut in Half, Top of Funnel Three Times Cheaper
Revelry's 2026 budget came in at roughly half the prior year, and the reflexive move would have been to retreat into brand and retargeting. Adquadrant did the opposite, protecting prospecting and standing up a dedicated YouTube Shorts campaign optimized to add-to-cart. Spend came down 53%, Demand Gen's share of budget went up, and the cost of reaching a new customer fell by two thirds.
Industry
Apparel & Bridal / DTC
Key Services
- YouTube Shorts
- Demand Gen
- Add-to-Cart Optimization
Results
66%
lower cost per add-to-cart in four months
- Demand Gen at 8.5% of budget, up from 6.8%
- 99.99% of spend delivering on YouTube
- Total spend down 53% year over year
Impact
A halved budget usually means a smaller top of funnel. Revelry's got cheaper instead, which is the difference between surviving a budget cut and coming out of one with better unit economics than you went in with.
Revelry
's Results
66%
Lower cost per add-to-cart in four months
8.5%
Of budget in Demand Gen, up from 6.8%
99.99%
Of spend delivering on YouTube
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
Revelry's budget was cut in half; the top of the funnel got three times cheaper instead of smaller.
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