Coco March: $1.5M TikTok Shop GMV in 9 Months with 3x ROAS
Coco March faced stagnant TikTok Shop GMV below $1,000, limited by reliance on a single affiliate and inefficient advertising. Adquadrant expanded affiliate diversity, launched bilingual campaigns, and optimized creative, driving rapid, profitable growth.
Industry
Fashion Accessories
Key Services
- TikTok Shop
- Affiliate Marketing
- Paid Social
Results
$1.5 million
Grew TikTok Shop GMV from $910 to over $1.5 million in 9 months
- Maintained consistent 2.5 to 3x ROAS at scale
- Expanded reach and revenue across English and Spanish-speaking markets
- Improved affiliate program effectiveness with diversified creators
What We Did
Affiliate Expansion
- Recruited Spanish and English-speaking creators to diversify audience and revenue
Bilingual Content Strategy
- Launched targeted ads in English and Spanish to engage wider demographics
Creative Optimization
- Tested new ad formats, scripts, and hooks using AI-driven insights
Strategic Ad Scaling
- Incrementally increased spend while maintaining profitable ROAS
Campaign Optimization
- Balanced scaling with creative testing and audience targeting refinements
- Leveraged bilingual marketing for broader reach and engagement
- Expanded affiliate partnerships to reduce reliance on single sources
Impact
Adquadrant enabled Coco March to break growth ceilings by diversifying affiliates, optimizing creative, and engaging bilingual markets profitably.
Coco March
's Results
$1.5M
Grew TikTok Shop GMV from $910 to over $1.5 million in 9 months
2.5–3x
Maintained consistent 2.5 to 3x ROAS at scale
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
Coco March scaled TikTok Shop GMV to $1.5M in 9 months with 3x ROAS.
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