General Assembly: 14K Event Signups at 758% ROAS in First 90 Days
General Assembly, a premier education resource, faced low ROAS and inefficient budget use on Facebook campaigns. Adquadrant implemented targeted event campaigns that accelerated lead generation and revenue growth with smarter audience insights and spend optimization.
Industry
Education & Training
Key Services
- Paid Social
- Lead Generation
Results
- Over 14,000 event signups in the first 90 days at 758% ROAS
- Nearly 10,000 email addresses generated by month 3 at 370% ROAS
- 5,500 new emails captured in first 30 days at 258% ROAS
$2 million
revenue generated from event ad campaigns
What We Did
Targeted Event Campaigns
- Launched eBook download campaigns to quickly build email list
- Optimized ad scheduling and spend to reduce cost per acquisition
- Leveraged audience insights to refine demographic targeting
- Accelerated conversion timelines to boost overall revenue
Campaign Optimization
- Data-driven budget management to maximize lead quality and volume
- Continuous audience analysis to improve targeting and ad performance
- Focused on scalable, high-ROAS growth for events and list acquisition
Impact
Adquadrant enabled General Assembly to confidently scale marketing efforts, achieving massive lead growth and strong revenue in just three months.
General Assembly
's Results
14,000
Over 14,000 event signups in the first 90 days at 758% ROAS
10,000
Nearly 10,000 email addresses generated by month 3 at 370% ROAS
5,500
new emails captured in first 30 days at 258% ROAS
$2M
revenue generated from event ad campaigns
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
General Assembly secured 14K event signups at 758% ROAS in 90 days.
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