TELETIES
Meta
In 22 days, TELETIES boosted orders and lowered acquisition costs by pairing adQuadrant’s AI-powered creative workflow with Meta Advantage+ automation.
↑ 7% more purchases with diversified creative versus usual assets
↓ 6.5% overall cost per purchase
↓ 22% cost per purchase for ages 45-54
↓ 24% cost per purchase for ages 65 plus
Challenge
Generating higher sales without a costly content overhaul
TELETIES suspected its flat hair clips could capture more demand, but a limited creative library and high production costs made large-scale testing impractical. The brand needed a faster, leaner way to refresh ad creative while keeping campaigns efficient.
“By harnessing the power of adQuadrant’s creative workflow technology alongside the automation prowess of Meta Advantage+, we produced high-quality variations that protected our brand integrity and drove better results.” – Alyssa Brown, VP of Marketing
Solution
Creative diversification at scale, guided by Meta automation
Generative-AI creative workflow
- Turned one hero photo into dozens of polished variants with new backgrounds, text overlays, and product call-outs.
- Eliminated the need for a studio reshoot, accelerating time to market.
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Meta Advantage+ features
- Advantage+ Placements automatically served each asset in the placements most likely to convert at the lowest cost.
- Advantage Campaign Budget reallocated spend to the best-performing ad sets in real time.
- Advantage+ Audience expanded reach beyond core targets to find high-intent shoppers.
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A/B proof of concept (January 30 – February 20 2025)
- A/B proof of concept (January 30 – February 20 2025)
- Cell B: same setup plus adQuadrant’s diversified assets.
TELETIES
's Results
7%
more purchases
6.5%
lower overall cost per purchase
22%
lower cost per purchase among shoppers aged 45-54
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
The test confirmed that rapid creative diversification, combined with Meta’s automated delivery, unlocks incremental demand and stronger efficiency without inflating production budgets.
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