Zesty Paws: 595% Increase in TikTok Shop GMV with 63% Lift in Paid Media ROI
Zesty Paws aimed to scale TikTok Shop growth but faced complexity across paid media, affiliate marketing, live events, and creator engagement. Adquadrant delivered an integrated strategy uniting these channels, unlocking massive GMV growth and efficient new customer acquisition.
Industry
Pet Products
Key Services
- TikTok Shop
- Paid Media
- Affiliate Marketing
Results
- 595% increase in monthly TikTok Shop GMV ($40K to $279K)
- 63% lift in paid media ROI (1.5 to 2.45)
- 946% growth in affiliate GMV ($17.9K to $187K)
- $105K+ revenue from live shopping events
26,883
new customers acquired
What We Did
Paid Media
- Increased daily budget from $1,000 to $3,000 while improving ROI
- Refined targeting, maximized proven video assets, tested new creative
Hero Product Scaling
- Identified Salmon Oil as a top performer
- Optimized campaigns and shifted creator incentives to refundable samples
Affiliate Program Expansion
- Grew affiliate GMV over 9x with 2,700+ published videos
- Streamlined creator management to boost content quality
Live Shopping & Content Repurposing
- Leveraged live events and creator videos across campaigns
- Maximized content ROI and reduced production costs
Campaign Optimization
- Unified cross-channel strategy to drive revenue and efficiency
- Data-driven refinements across paid, affiliate, and creator programs
- Consistent acquisition of new customers fueling brand growth
Impact
Adquadrant delivered scalable TikTok Shop growth through a comprehensive, multi-channel approach that drove substantial revenue and customer acquisition.
Zesty Paws
's Results
595%
increase in monthly TikTok Shop GMV ($40K to $279K)
63%
lift in paid media ROI (1.5 to 2.45)
946%
growth in affiliate GMV ($17.9K to $187K)
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
Zesty Paws increased TikTok Shop GMV by 595% with a 63% paid media ROI lift.
What can we do for your brand?
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