Redbarn
Paid Search
In just four months, Redbarn saw a 95% increase in monthly revenue
↑ 154% Increase in in-platform Google Ads revenue YoY
↑ 52% Increase in Shopify revenue YoY
↑ 40% Increase in Google Ads conversion rates
Challenge
Scaling Google Ads for Greater Efficiency and Revenue Growth
Redbarn, a leading natural pet food and treat company, was struggling to fully capitalize on the potential of their Google Ads campaigns. Despite increasing investments, their DTC campaigns weren’t delivering the growth they expected. The highly competitive pet food market led to rising CPC’s, limiting their ability to scale profitably. Redbarn needed a more focused strategy to optimize their Google Ads performance and drive new customer acquisition at scale.
“We knew our Google Ads campaigns could perform better, but we needed expert support to unlock that potential. That’s where adQuadrant came in.” – Anna Kemp, Head of Ecommerce
Solution
Advanced Campaign Restructuring and Optimization
adQuadrant took a comprehensive approach to address Redbarn’s Google Ads challenges. The strategy included a range of adjustments aimed at increasing revenue, driving new customer acquisition, and improving overall ad efficiency.
“adQuadrant’s expertise was apparent from the start. Their strategic approach gave us confidence to scale.” – Anna Kemp, Head of Ecommerce
New Customer Acquisition Bidding
adQuadrant enabled Google Ads’ Performance Max (PMax) campaigns to bid more aggressively for new customers. By integrating audience lists from Klaviyo into Google Ads, they ensured Redbarn could precisely target new customer segments and track conversions effectively.
Bidding Strategy Adjustments
adQuadrant shifted Redbarn’s Non-Brand Search campaigns from “Maximize Conversions” to “Maximize Conversion Value,” focusing on increasing both revenue and average order value (AOV). Additionally, they adjusted the ROAS (Return on Ad Spend) targets in PMax campaigns to better align with Redbarn’s growth goals.
Cost Control through CPC Bidding Caps
To address high CPCs on non-branded keywords, adQuadrant implemented a Portfolio Bidding Strategy with CPC bid limits. This strategy allowed Redbarn to focus on affordable, high-performing keywords while maintaining efficiency.
Results
Significant Revenue Growth and Improved Efficiency
Through these optimizations, adQuadrant achieved impressive results for Redbarn between April and August 2024:
154% increase in in-platform Google Ads revenue YoY
52% increase in Shopify revenue YoY
40% increase in Google Ads conversion rates
11% of DTC purchases attributed to Google Ads, up from 9% in 2023
Brand search lift increased by 50% through YouTube awareness campaigns
Additionally, Redbarn’s Microsoft Ads investment grew by 236%, resulting in a 258% increase in platform revenue
“The impact on our business has been tremendous. adQuadrant’s strategic approach and execution have given us the boost we needed to scale our Google and Microsoft campaigns.” – Anna Kemp, Head of Ecommerce
Red Barn
's Results
154%
increase in in-platform Google Ads revenue YoY
52%
increase in Shopify revenue YoY
40%
increase in Google Ads conversion rates
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
Additionally, Redbarn’s Microsoft Ads investment grew by 236%, resulting in a 258% increase in platform revenue
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