How Prism helps us grow your brand

Media
Creative
Measurement

Media

Data attribution brings clarity to media buying.

How Prism helps optimize media
  • Aggregates all your data across every platform. Finally, clarity!
  • Allocates media budget effectively with AI-driven predictions
  • Calculates actual POAS once we factor in COGS, shipping, & fees
  • Integrates data from third-party data sets for more powerful insights

Creative

Ad creative just got a whole lot faster.

How Prism accelerates creative performance
  • Detects creative fatigue early to prevent wasted spend
  • Surfaces top-performing creatives across all platforms in one view
  • Recommends refresh cycles and next-best concepts with AI insights
  • Benchmarks creative performance against industry and competitor data

Measurement

Prism measures bottom-line profitability.

How Prism makes measurement crystal clear
  • Provides a single source of truth by unifying platform, channel, and conversion data
  • Connects spend to outcomes with ROAS, CAC, and LTV tracking
  • Enables incrementality and lift analysis to prove true channel impact
  • Automates reporting with real-time dashboards and customizable views

What can Prism do for you? Pretty much anything.

Margin-Level Profitability Tracking

Prism ingests cost of goods sold and other margin-level data points, giving us true net profitability, and SKU-level performance insights—so you’re scaling with clarity, not just chasing top-line revenue.

Multi-Touch Attribution

Prism cuts through attribution confusion, tracking where conversions actually come from—even when platforms like Meta and Google take credit they probably shouldn’t.

Financial Health Analysis

Prism creates a unified financial view that spans ad performance, product cost, operational overhead, and fulfillment, so brands can make decisions rooted in actual unit economics and business outcomes.

Custom KPI & Metric Tracking

Prism works with your brand to define and monitor custom KPIs that reflect the true health of your brand, ensuring you're measuring what matters for your brand’s profitability.

Third-Party Data Integration

Prism can incorporate contextual insights from external data sources, enriching your analytics with deeper understanding of market conditions, competitor activity, and consumer behavior.

Post-Purchase Attribution

Prism closes the loop with post-purchase surveys, revealing who actually bought your product—so you can validate personas, optimize targeting, and scale smarter.

AI-Generated Custom Reports

Need a specific data breakdown? Ask Q-Chat, Prism’s chatbot: “Generate a report showing first-touch vs. last-touch conversions by platform”—and it will pull the data instantly.

Prism in Use

We plug Prism into our spectrum of services for superhuman results.

Measurement

Analytics
Prism
Tag Measurement
Creative Data & Insights

Explore

Media

Paid Media (Meta, Google, TikTok)
Organic Media (SEO)
Earned Media (PR)

Explore

Creative

Brand Strategy
Ad Creative

Explore