Alya Skin: $1.1MM Snapchat Revenue with 160% ROAS
Alya Skin, an Australian skincare brand, experienced plateauing on Meta and sought to diversify paid social efforts. Adquadrant implemented a Snapchat-first strategy that repurposed influencer content into native, high-converting ads—rapidly turning Snapchat into a key revenue channel.
Industry
Skincare
Key Services
- Paid Social
- Snapchat Strategy
Results
$1.1 million
in Snapchat revenue in the first year
- 160% average ROAS on Snapchat
- Channel became profitable within 3 months
- Snapchat drove consistent new customer acquisition
What We Did
Snapchat Strategy Highlights
- Repurposed raw influencer content into native-feeling Snapchat ads
- Maintained weekly creative refreshes to combat ad fatigue
- Geo-targeted campaigns by timezone for budget efficiency
- Used varied content: before-and-after, tutorials, testimonials
Campaign Optimization
- Fast creative turnarounds enabled constant testing and improvement
- Focused on aligning creative with Snapchat’s unique format and audience
- Integrated Snapchat as a core part of omnichannel growth
Impact
Adquadrant helped Alya Skin scale Snapchat from a test channel to a reliable, profitable revenue driver in under a year.
Alya Skin's Results
's Results
$1.1MM
in Snapchat revenue in the first year
160%
average ROAS on Snapchat
3
Channel became profitable within 3 months
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
Alya Skin generated $1.1MM revenue from Snapchat with 160% ROAS.
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