Solvable: +19% ROAS with Meta Value Optimization
Solvable partnered with Adquadrant to scale high-quality insurance lead generation while maintaining strong ROAS. By testing Meta’s Value Optimization against standard conversion campaigns, they drove higher-value conversions and sustainable growth — achieving a 19% increase in ROAS and a 17% lift in revenue per conversion.
Industry
Insurance / Lead Generation
Key Services
- Meta Ads
- Value Optimization
- Paid Media Strategy
Results
19%
increase in ROAS (0.99 → 1.18)
- 17% higher revenue per conversion
- 7.3% decrease in cost-per-click
- Maintained consistent ROAS above 1.15x target threshold
What We Did
Shifted Optimization from Volume to Value
Instead of focusing on the total number of conversions, campaigns were restructured to prioritize conversion value — driving higher-quality leads and stronger returns.
Refreshed Creative for Value Messaging
Adquadrant introduced new creative assets emphasizing Solvable’s value proposition and ease-of-use, increasing relevance and engagement across Meta placements.
Leveraged Meta’s AI-Powered Value Optimization
Using Meta’s Value Optimization objective, budgets automatically prioritized users most likely to generate higher revenue per conversion.
Dynamic Testing & Measurement
Ongoing creative and targeting tests identified top-performing combinations. Results were tracked in Meta Ads Manager against a conversion-focused control using consistent audiences, budgets, and formats.
Campaign Optimization
- Implemented full-funnel testing with a focus on revenue impact
- Applied Meta’s AI learning to identify high-intent users
- Used continuous data analysis to sustain ROAS over time
Impact
Adquadrant empowered Solvable to scale efficiently while improving lead quality and revenue outcomes. By transitioning from “Maximize Conversions” to Value Optimization, Solvable achieved stronger, more sustainable results and set a new benchmark for performance-driven insurance marketing.
Solvable
's Results
19%
Increase in ROAS (0.99 → 1.18)
17%
Higher revenue per conversion
7.3%
Decrease in cost-per-click
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
Solvable improved ROAS by 19% and boosted conversion value using Meta’s Value Optimization.
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