UNest: TikTok Growth With 77% Lower CPI
UNest—a fast-growing investing app for parents—needed to expand beyond Facebook and Instagram. TikTok was the next frontier, but the team lacked bandwidth and expertise to launch. Adquadrant stepped in as full-service creative and media partner, activating TikTok as a reliable user acquisition channel, and quickly delivering cost-efficient, standout campaigns.
Industry
Fintech / Family Investing
Key Services
- Paid Social
- TikTok Creative Strategy
Results
77%
lower cost per install just five months after launch
- 30% lower CPI than industry average
- Multiple creatives selected by TikTok as Top Ads
- Budget reallocated from other social channels into TikTok
What We Did
Full-Service Activation
- Managed all aspects: strategy, creative, asset production, and buying
- Delivered scripts, produced assets, and launched ads within day
Creative Approach
- Leveraged trendjacking, UGC storytelling, parent finance influencers
- Creative: quick feedback loops, ongoing refreshes, seamless transitions
- Multiple ads featured as TikTok Best-in-Class
Campaign Optimization
- Speed to market: From kickoff to live in under a week
- Data-driven testing of themes and formats
- Budget rebalanced for scalable returns
Impact
Adquadrant helped UNest expand with minimal overhead, massive CPI reductions, and creatives recognized industry-wide.
UNest
's Results
77%
lower cost per install just five months after launch
30%
lower CPI than industry average
Multiple creatives selected by TikTok as Top Ads
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
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