Outer: Scalable Growth Amid Rising Ad Costs
Outer, known for premium outdoor furniture, partnered with Adquadrant to boost performance during a challenging year: media costs were rising, economic pressures mounting, and prices increasing mid-year. The goal was clear: drive smarter, sustainable growth on Meta and Google without losing efficiency or creative edge.
Industry
Outdoor Furniture
Key Services
- Meta
- Google Ads
- Influencer Content
- Creative Strategy
Results
- 115% increase in ROAS from non-brand Google campaigns
- $490K incremental revenue, unlocked by new Demand Gen
- 47% YoY growth from Shopping campaign restructure
- 75% more Meta leads at nearly half the CPL
8.15 ROAS
Influencer content delivered 8.15 ROAS and almost doubled YoY revenue
What We Did
Full-Funnel Optimization
Built end-to-end campaigns across search, social, and influencer, designed to maximize paid media efficiency and creative impact.
Google Ads
- Scaled non-brand campaigns (+115% ROAS YoY | 90% new customers)
- Launched Demand Gen (4.08 ROAS, $490K on $120K spend)
- Restructured Shopping for category targeting (+47% revenue YoY)
- Leveraged AI bidding (18.71 ROAS, $248K from $1.3K spend)
Meta Paid Social
- Upper-funnel campaigns drove a 75% YoY lead increase, CPL cut by half
- Best campaign: 3,379 leads @ $32 CPL
- Optimized A+SC campaigns (ROAS: 5.25 → 8.09, Revenue: $4.1M → $6.1M)
- AI signal boosted quality, lowering CPATC from $41 to $15
Influencer & Creative Strategy
- Invested more in influencer content (ROAS: 5.96 → 8.15, Revenue nearly doubled)
- Seasonal bundles reached 16.44 ROAS and $667K revenue
Campaign Optimization
- Adaptive audience targeting and full-funnel creative
- AI-driven persona validation, ensuring messages resonated and scaled
- Data-led creative and media mix, quickly recalibrated for efficiency
Impact
Adquadrant helped Outer navigate cost pressure and performance risk with creative data-driven strategies, leading to scalable, profitable growth.
Outer
's Results
115%
increase in ROAS from non-brand Google campaigns
$490K
incremental revenue, unlocked by new Demand Gen
47%
YoY growth from Shopping campaign restructure
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
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