Outer 220% Growth in 36 Months
Outer came to Adquadrant with a premium outdoor furniture product and a simple ask: How do we scale fast without burning out our audience or our creative team? In just 36 months, we helped drive 220% revenue growth by combining deep persona mapping, rigorous creative testing, and a full-funnel strategy across TikTok, Meta, and emerging channels.
Industry
- Furniture
Key Services
- Website
- Paid Media
- SEO
- TikTok Shop
- TikTok
- Meta
- Prism AI
Results
220%
Growth in 36 Months
What We Did
- Building
- Testing
- Analysis
- Optimization
With dozens of creative concepts and a multichannel strategy in play, we needed clarity fast. Our approach was to let data lead — from testing and creative iteration to audience targeting and platform mix.
Step 1: Persona Building
Prism’s AI Led the Way
To unlock scalable growth, we built personas across TikTok, YouTube Shorts, Instagram, and Meta. These weren’t guesses — we validated every persona through Prism, our internal data warehouse, identifying which profiles showed strong engagement and purchase intent.
Our Prism strategists scrapped personas that signaled fatigue early, focusing only on the ones with runway. AI speed + human strategy kept our creative testing efficient, and our messaging aligned with real customer behaviors.
Step 2: Creative Testing
Less Polish, More Party
Using Prism’s multivariate testing, we quickly identified which ad formats and creative tones were resonating within each persona group, allowing us to prioritize budget toward the highest-performing combinations without guesswork.
Unpolished, in-house video shoots consistently outperformed the highly produced ones. Rather than spending time coordinating polished shoots, we empowered our team to create lo-fi, native-feeling content — especially for TikTok — which delivered stronger engagement and improved cost efficiency.
Step 3: Campaign Optimization
Adapting to our Audience
Post-purchase surveys exposed a mismatch between assumed and actual customer demographics. We initially targeted a 25–60 female audience, but data showed the real conversion drivers were younger, first-time buyers in their 20s. We adapted our creative and targeting strategy accordingly.
Instagram’s consistency stood out across all metrics. While TikTok saw spikes, Instagram maintained steady returns — prompting us to rebalance spend and use it as a stabilizing force in our media mix.
Outer
's Results
435%
revenue increasing MoM
455%
more purchases with creative diversification versus usual creative
335%
decrease in cost per customer acquistion
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
GhostGolf 435% in 7 months. What can we do for you?
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