Email Marketing | Paid Social

After adQuadrant migrated PristineHydro to a new email platform implemented new email tactics, the client saw great success in their online marketing efforts. They quickly expanded to paid media services.

↑ 24% Increase in Email Revenue in First 90 Days
↑ 32% Increase in Email Revenue in First 30 Days
↑ 30% Email Open Rates in the First 30 Days

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Problem

An established brick-and-mortar water filtration store looking to increase their online presence turned to adQuadrant to initially help them with their email marketing efforts. Although they were aquiring new email addresses, their existing strategy wasn’t generating revenue.
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Solution

adQuadrant migrated the client to a new email platform, Klaviyo. The new strategy included warming up their existing list, changing their messaging for broad user understanding, timed sales campaigns, and an advanced automation strategy to capture sales from their existing list.

adQuadrant was able to segment customers and target them by their needs, up-selling them on other items besides their core product, and re-engaging existing customers to purchase replacement filters yearly.
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Results

In the first month, customers who hadn’t heard from PristineHydro perviously were excited to receive emails, with a 30% open rate. Percentage of email revenue was 32% of the client’s total revenue. The client, amazed that a $2,000 product could be sold through digital efforts, expanded to paid media services to keep momentum going.

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