Most accounts feed YouTube whatever the social team already made. Adquadrant built Solvable a testing engine instead: five to seven new creatives a week, net-new briefs, standing syncs with the social team, and concepts written for YouTube rather than repurposed from feed. That cadence unlocked an audience the account had never made work. Gross profit rose 135% from August to September, and the second half of the year closed at $453,000 in gross profit, 40% ahead of the prior period.
Industry
Finance & Insurance / DTC
Key Services
- YouTube
- Creative Testing
- Demand Gen
Results
$453K
gross profit in H2, up 40% from $322K
- 135% gross profit growth from August to September
- Five to seven new creatives tested every week
- Concepts written for YouTube, not repurposed from social
Impact
The channel had not changed; what went into it had. Briefing for YouTube rather than recycling feed assets turned an account that had never worked into one carrying real gross profit dollars — the measure that matters when upper-funnel video has to justify itself.
Solvable
's Results
$453K
Gross profit in H2, up 40% from $322K
135%
Gross profit growth, August to September
5-7
New creatives tested every week






























