Ivory Ella
Facebook Paid Social | SEO
Ivory Ella saw a 54% increase in site traffic, 23% increase in Facebook engagement and a 198% increase organic traffic sales.
↑ 650% ROAS 6 Months After Campaign Launch
↑ 192% Increase in Social Media Sales
Problem
A women’s online clothing store affiliated with a non-profit wildlife conservation organization aspired to create brand awareness and drive sales through Facebook paid campaigns. But the in-house team lacked the technology, bandwidth and expertise to efficiently leverage the channel or scale their eff orts.
Solution
adQuadrant’s methodologies maximized reach to the client’s most lucrative audiences and increased profitability.
By using customized dynamic product ads, adQ was able to match imagery and messaging to specific audience targets. Video ads were used to boost brand awareness, drive site traffic and amplify sales across all channels. Through rigorous testing with specific interest-based targeting, CTR, average order value and conversion rates increased.
Results
Due to adQuadrant’s efforts, Facebook has become Ivory Ella’s premier channel, driving the majority of new customer acquisition. Brand awareness drove to new heights with 54% increase in website traffic and 23% increase in Facebook likes.
Revenue significantly increased across multiple channels.
's Results
86%
increase in direct traffic sales
198%
increase in organic traffic sales
192%
increase in social media sales
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
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