Ivory Ella: 650% ROAS from Facebook in 6 Months
Ivory Ella, a mission-driven women’s clothing brand supporting elephant conservation, needed expertise and bandwidth to scale Facebook ads and improve SEO. Adquadrant delivered a full-funnel paid social strategy combined with SEO enhancements, fueling strong growth across paid and organic channels.
Industry
Apparel / Cause Marketing
Key Services
- Facebook Paid Social
- SEO
Results
- 650% return on ad spend (ROAS) on Facebook after 6 months
- 192% increase in social media sales
- 198% increase in organic traffic sales
- 86% increase in direct traffic sales
- 54% increase in total website traffic
23%
increase in Facebook engagement
What We Did
Facebook Paid Social
- Launched dynamic product ads tailored to audience segments
- Developed branded video ads to increase awareness and engagement
- Used interest-based targeting to refine and scale conversions
- Continuously optimized for click-through rate, average order value, and conversion rate
SEO & Organic Strategy
- Optimized underperforming keywords and page content
- Improved technical site structure for better search crawlability
- Leveraged increased social traffic to enhance overall search visibility
Campaign Optimization
- Data-driven testing and ongoing refinement boosted performance
- Integrated paid and organic efforts to drive sustainable growth
- Focused on high-impact audience targeting and messaging delivery
Impact
Adquadrant’s combined paid social and SEO strategy made Facebook a core profit center and accelerated growth across multiple channels.
Ivory Ella
's Results
650%
ROAS on Facebook after 6 months
192%
increase in social media sales
198%
increase in organic traffic sales
The adQ team performs great. We hit all of our revenue goals and maintained top‑line ROAS!
From the start, Adquadrant blew us away with their creative. They encourage us to go out of the box with different avenues and different creatives, to think more strategically about the ads we’re putting out. And they also took control of media buying, telling us, “You can leave this channel alone, SEO is good” or “We can ramp up this” and "You should spend more but you'll make more." They helped us make big decisions.
Ivory Ella achieved 650% ROAS from Facebook in six months.
What can we do for your brand?
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